Menu for Restaurants: 3 tips for a perfect result

After looking at the reviews and appreciating the décor of the restaurant, the hungry and a little intrigued customer sits at the table and holds that treasure chest of temptations that is, in fact, the menu.

Those who have entered the restaurant have expectations, flavors that are already spinning in their heads and a little desire to be surprised, even if in the end they have to choose a traditional dish.

But above all, by browsing the menu, that person decides if and how much to pay. And everything will depend, in this first meeting, on how you thought and presented your menu.

1: Copywriting

Philosophy, tone of voice, description of the dishes. The menu is a small journey into your way of conceiving cooking.

There is no need to be a starred restaurant to have a philosophy in the kitchen, even the trattoria has its own way of interpreting typical local dishes, has made a selection of courses for specific reasons and has a family tradition linked to food or local to tell. people have chosen to enter “your home”, they want to know you and need to trust before eating something cooked by you. So prepare your palate with the right words, choose whether to speak in a friendly or refined tone and describe the dishes carefully (without exaggerating). You will see that the desire will increase.

2: The images

To complete the presentation of the dish, many decide to add a photo to the description. In the case of tourist menus this choice can certainly be sensible, but be careful not to use photos from the internet or amateur photos. You would risk the opposite effect and you could lose appeal.

Therefore, prefer an excellent professional photographer specializing in restaurant work, otherwise it is better to leave room for the imagination with a good text. (see point 1)

3: Prices

We come to the pecuniary. Depending on the target of your restaurant, the customer will be more or less interested in the price in relation to the dish. In any case, avoid prices with cents that so much supermarket makes and immediately detract from the quality of the dish. Hiding the price, decreasing the font or changing the font is not recommended: therefore avoid disproportions but, at the limit, use a softer color than the one used in the description. Aligning the prices to the right and listing the dishes in a descending manner, from the least expensive to the most expensive, is certainly good practice: the customer expects this type of layout and will not be forced to give more weight to the price because he had to look for it in a non automatic.

3 Tips for Opening a Successful Restaurant

There are many business details to plan before opening the doors of the venue, and it is not possible to cover them all in one general post, especially those that apply in each part of the world. However, cost and location are key everywhere. You will need to research the legal requirements to open the type of business you plan to operate in. Some of the main problems to look for include:

  1. Which insurance is compulsory? Which one is best for your particular business?
  2. What authorizations, licenses and registrations are required? For example, do you need to get permission to collect sales tax, qualify for health licensing, sign up to serve alcohol, and register with government agencies?
  3. ERP and CRM software can automate many actions and increase sales, so you have to decide whether to automate your business or manage it manually.
  4. How will you manage your accounting, payroll and employment reporting functions?
  5. What security issues will you face?
  6. Will you be serving alcohol, wine and / or beer? How will you ensure regulatory compliance and how will you prevent liability?

2. Choose a Theme and a Culinary Concept

Choosing a recognizable theme, concept and mission statement will help attract your favorite customer profile, whether it’s a casual dinner, urban club singles, sports enthusiasts, neighborhood residents, families, connoisseurs of food or mass audience.

3. Promote your Social Media Business

Today’s food-related businesses face new challenges to encourage word of mouth, which has been central to food businesses for generations. Today, word of mouth happens digitally, and customers consult restaurant review sites, social media and third-party platforms to decide where to dine. That’s why your business should establish a strong online presence.